How To Work the American Film Market (AFM)

Learn from a PGA producer and international sales veteran who has sold over 50 films and acquired 150+ titles, including La La Land and Now You See Me 2!

Get a Prepping for AFM Timeline and Checklist you can start using today to plan your own market strategy!

PLEASE NOTE: This exclusive Stage 32 webinar is now available to watch on-demand and no longer live.

The American Film Market is where independent film business gets done — where producers, sales agents, distributors, financiers, and international buyers come together to discover projects, forge partnerships, and make deals that shape what gets made next. But whether you’re heading to AFM, another film market, a festival, conference, or important industry meeting, the opportunity only pays off if you know how to work the room — and that’s exactly what you’ll learn how to do in this session.

Here’s the problem: you can’t simply walk in with a great script or pitch deck and hope the right person finds you. You need to know who you should actually be meeting, how to approach decision-makers with confidence, what materials you need in hand, and how to position your project for a real business conversation. Without a strategy, it’s easy to walk away with a stack of business cards instead of the relationships and momentum you came looking for.

That’s where Alexia Melocchi comes in. As a PGA producer and partner at Little Studio Films, Alexia brings 30+ producer credits and three decades of international relationships spanning Italy, Greece, Latin America, Spain, France, the CIS, and the Middle East. She’s worked both sides of the table — selling more than 50 films and acquiring over 150 studio and independent titles, including La La Land, Beautiful Boy, and Now You See Me 2. Today, she works directly with writers and filmmakers on packaging, co-production structuring, and distribution strategy, giving you a rare, genuinely global perspective on how the marketplace works and what it takes to get the right people interested in your project.

In this exclusive Stage 32 webinar, you’ll get a practical game plan for working AFM and other industry opportunities — from understanding the different players in the marketplace and researching companies, to building your target list and tailoring your pitch for financing, sales, distribution, or co-production conversations. You’ll also learn how to approach meetings, network strategically, and follow up effectively long after the event ends!

By the time you leave, you’ll know how to prepare, who to approach, what to say, and how to turn the right meeting into a real opportunity for your project!

PLUS! You will receive this handout to help you:

• Prepping for AFM Timeline and Checklist

   

  Praise for Alexia's Education:

  "Loved her class, because it laser-focused and re-focused on my weakest link – my pitch! Her feedback was invaluable, and improved my pitch with every round." - Rick B.

  "Alexia is a phenomenal teacher and mentor! Her vivacious and warming personality took over and made the webinar educational and entertaining. Alexia has way of connecting with people that's very sincere and genuine. She also has an extensive background of real world experiences in the film world which in my eyes, makes her a dynamic speaker." - Philip S.