How to Work the AFM (American Film Market) 2025

The American Film Market® (AFM®) is one of the most important events in the global film industry. Every November, thousands of producers, distributors, sales agents, financiers, and industry professionals gather in Los Angeles to showcase, buy, and sell films, secure distribution deals, and forge connections that can transform careers. Thousands of production and distribution deals are closed at AFM each year, making it one of the premier destinations for anyone serious about the business of film.

With its dynamic marketplace, acclaimed conference series – The AFM Sessions – screenings, and unparalleled networking opportunities, AFM is bustling with activity whether you’re a first-time attendee or a seasoned professional. The landscape is constantly evolving—new players, new deal structures, and new opportunities are emerging every year. To truly make the most of AFM, you need to know how the market works from the inside.

That’s why Stage 32 is proud to partner with the American Film Market to bring you this exclusive webinar featuring industry leaders whose expert voices will guide you through what to expect, how to prepare, and how to navigate AFM so you can maximize your time, build real relationships, and take advantage of the incredible opportunities this market has to offer.

In this webinar, you’ll hear directly from the people at the forefront of AFM on how the market operates and how to maximize your goals. 

Whether you’re a producer looking to secure financing, a filmmaker with a script, or an industry professional seeking to expand your network and meet potential partners, this session will give you the insights and strategies you need to thrive at AFM.

Speakers include:

• Jean Prewitt (President & CEO, Independent Film & Television Alliance, producer of AFM)

• Clay Epstein (President, Film Mode Entertainment; former IFTA Chair)

• Richard “RB” Botto (Founder & CEO, Stage 32)