How to Navigate AFM in Las Vegas

Learn from Michelle Alexandria, a seasoned producer and film distributor with over 20 years of industry experience!

Plus, you’ll get an exclusive AFM checklist to ensure you’re fully prepared to make the most of your time at the market!

The American Film Market (AFM), the largest film market in the United States, offers a prime opportunity for filmmakers to network, pitch their projects, and connect with distributors. This year, AFM is making a major move from Los Angeles to Las Vegas for the first time in decades, presenting filmmakers with a fresh landscape to build valuable industry connections. But AFM is more than just a marketplace; it’s a critical event for showcasing your work, securing partnerships, and ensuring your project reaches the right audience. This exclusive Stage 32 webinar is designed to give you the strategies and insights needed to navigate AFM confidently, so you can fully capitalize on this dynamic event.

AFM can feel overwhelming, and it’s easy to assume that a great project will naturally find the right people—but that’s often not the case. With so many filmmakers competing for attention, preparation is essential. Many creatives make the mistake of attending AFM without a clear plan, whether it’s lacking a compelling pitch or the proper marketing materials. This webinar will help you overcome those hurdles by teaching you how to research sales agents, build a professional press kit, and set realistic goals for your project. Being fully prepared will allow you to make the most of your AFM experience and stand out in a competitive market.

Your Stage 32 educator, Michelle Alexandria, is a powerhouse in the world of film financing and distribution, making her the perfect mentor to guide you through this journey. With over 20 years of experience as a seasoned producer and a respected member of the Producers Guild of America, Michelle has successfully worked on dozens of feature films and television projects. She’s a regular at major markets like AFM, Cannes, and Sundance, where she’s built an impressive network and deep expertise. Her unique blend of creative insight and business acumen will provide you with the confidence and practical knowledge you need to navigate AFM and position your film for success.

In this exclusive Stage 32 webinar, you’ll dive into the structure of AFM, learn how to pitch your film effectively, and discover strategies for networking with buyers, distributors, and sales agents. We’ll cover everything from crafting your marketing materials to building long-term industry relationships. By the end, you’ll walk away with actionable steps and a clear plan for how to stand out at AFM and keep up the momentum long after the market ends.

PLUS! You'll receive:

• An exclusive AFM checklist to ensure you’re fully prepared to make the most of your time at the market!

Praise for Michelle’s Past Teaching with Stage 32

"Michelle Alexandria proves to be an excellent guide cutting away at the barriers, self or industry created. Stellar webinar, she provides selflessly a deep knowledge, her experiences towards acquiring interest from the least expected sources, helps streamline efforts towards gaining the optimal financial support and guiding products towards audiences. Going to “throw clay onto the wheel” with confidence. Kudos, highly recommend!" -Jen K

“I learned so much from Michelle about how to break into the film/tv industry. There's so much to learn about the craft and business of working in this industry and I'm grateful to have Michelle's expertise in guiding me through it.” -- Nick S.

"I can't say enough good things about Michelle! Talk about a woman who knows her stuff. I highly recommend all writers, producers, and directors take a course with her to hone their craft and propel their careers." -- Kaitlin L.