How To Make A World-Class Film Trailer And Use It To Sell or Market Your Movie

Learn the craft and business of film trailers from Ariane Ackerberg, a trailer producer who worked on the trailer for the hit films BARBIE, AVATAR: THE WAY OF WATER, THE LITTLE MERMAID, HAUNTED MANSION and more!

PLUS! You'll receive a Trailer Video Master Specs handout that will help guide you when working on the trailer for your next project!

Have you seen the trailer for BARBIE? It’s helped catapult that movie into the billion dollar revenue club. And that’s not an accident or luck. It's what happens when a great film and a great marketing campaign come together. A film trailer is perhaps the most important piece of marketing for any upcoming movie.

Oftentimes, the trailer is the first official piece of marketing that audiences see for a new film and it immediately sets the tone for audiences. We’ve all seen countless trailers but most audiences rarely think about the components that go into making an effective trailer. Whether you’re making an independent film and cutting your own trailer, or working on a major studio film with millions of dollars available for marketing, it is essential that all creatives understand the fundamental principles of movie trailers and their immensely important role in the marketing process.

In this exclusive Stage 32 webinar, you will learn the essential fundamentals of making an effective movie trailer and the specific skill sets used in executing successful film marketing campaigns. Teaching you everything you need to know about making a successful film trailer is Ariane Ackerberg. Ariane is an independent film producer and veteran trailer producer at Company 3, which cut the trailers for BARBIE (Warner Bros.), MISSION IMPOSSIBLE: DEAD RECKONING PART 1 (Paramount), AVATAR: THE WAY OF WATER (Disney), THE FLASH (Warner Bros.), THE LITTLE MERMAID (Disney), TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM (Nickelodeon/Paramount), FAST X (Universal), and countless other top releases.

Ariane was formerly a film and tv development executive at Safehouse Pictures (SPINNING OUT, UNDERGROUND, ATLAS, ROBIN HOOD). Before joining Safehouse, Ariane worked at 20th Century Fox (THE GREATEST SHOWMAN, BOHEMIAN RHAPSODY & DEADPOOL), New Regency Productions and Fox Searchlight Pictures. She also served as a showrunners assistant for the NBC series THE BLACKLIST. This extensive experience gives Ariane unique expertise in cutting successful film trailers and she is now sharing her knowledge with the Stage 32 community.

In this information-packed webinar, you will learn what makes a movie trailer successful, from pinpointing the creative vision of the marketing plan to creating the actual campaign for your film so it stands out in a competitive marketplace. Ariane will provide case studies of trailers that were successful and others that were not well received so you can see the difference and bring that knowledge to your own work. You will learn the role that the editor and colorist have in making a trailer and how to best work together as a team to make the best trailer possible.

PLUS! Ariane will provide you with an exclusive handout to help you in working on your next trailer. Downloads include:

• Trailer Video Masters Specs

Whether you work as a writer, director, producer, or in film marketing, it is crucial you understand the key components in making a quality trailer that will result in a film’s success in the marketplace. Don’t miss out on this rare opportunity to learn from one of the best in the industry!

“I am so thrilled to be sharing my expertise in marketing and creative development with Stage 32. Creating trailers and seeing them projected on the big screen brings me joy. Now more than ever, finessing these tools to create a meaningful trailer campaign whether digitally or theatrically, can make a huge difference in the success of your film. I look forward to taking a deep dive look at what makes a trailer stand out and unfortunately, why certain trailers don't work. I'm eager to meet new individuals who have a burgeoning passion for this skillset.” - Ariane Ackerberg