How to Develop, Package, and Sell Your Podcast and Make it a Hit

The world of podcasts has exploded and become an industry to be reckoned with. Over 175 million Americans listen to podcasts on at least a monthly basis, and individual shows can have millions of fans. An art form in its own right, podcasts have also become a proving ground for stories to be adapted for television or movies. Podcasts like FRIDAY'S WITH, THE COLDEST CASE IN LARAMIE, and SPEAKING OF GOING have taken the world by storm. 

It turns out to stand out you need more than a great concept and some fancy audio equipment. For a podcast to really pick up steam it needs to be packaged similar to a film or TV series. It usually needs producing partners, it needs banner names and talent, and it needs a distributor or network that is willing to pick it up. So what do you need to do know before you write that first word or produce that first .wav file? How can you put the odds in your favor and still enjoy the ride? 

Mark will lay out how to properly develop and package your podcast in order for it to hopefully get picked up by a podcast network and serve as IP for future opportunities. He’ll delve into what the podcast landscape looks like and what it takes for a podcast to become a hit. He’ll share the 4 main ways you can increase your odds for discovery and discuss the need for getting a podcast distributor on board. He’ll also go over how best to bring name actors on board and get them excited on your project. Mark will then teach you how to nail your pitch to networks and podcast distributors, what sort of pitch documents you should prepare and how to communicate your show to get executives on board. Mark will even provide case studies of real pitch documents he’s created for his own shows and go through what about them worked and didn’t. Finally, Mark will discuss the path from hit podcast to IP and what next steps can be.

Mark's deep experience in the podcast space and the success he has found through his career has given him the knowledge and understanding of what it takes to make a podcast hit, and he's going to share what he knows with the Stage 32 community.

Making a podcast hit means more than a great concept or script. Mark will walk you through what you actually need to do to give your show the platform it needs to find success.

Praise for Mark's Stage 32 Teaching:

"Mark is amazing. I learned so much from this webinar that I'm going to bring with me as I try to get my first podcast off the ground." - Noah L.

"Tons of valuable information here not just for those looking to make a podcast, but for anybody telling stories in film, novels, television, you name it. Highly recommend." - Haley R.

"I can't recommend learning from Mark enough. He's a wealth of information." - Zach C.