How to Build an Audience on YouTube

Private, interactive Zoom class with YouTube Growth Expert Sam Sero

Get exclusive handouts, including links to channels Sam has personally grown

Limited spots available — don't miss out!

Payment plans available at checkout or email edu@stage32.com for more info!

Whether you're an independent filmmaker, a publisher, or part of a traditional media company, YouTube has become the platform you can't afford to treat as an afterthought. You can absolutely keep building your presence on Meta, TikTok, and X — but YouTube is where a digital footprint turns into long-term relevance, discoverability, and a real, dedicated audience. The opportunity is there. The question is whether you have the infrastructure and strategy in place to actually capture it.

You've probably felt this tension yourself — investing most of your energy into short-form content because it's fast and familiar, only to scramble when an algorithm shift forces a pivot to YouTube you weren't prepared for. Or maybe you've fallen into the trap of chasing what's working for someone else, trying to replicate a MrBeast-style formula instead of building from your own voice. There's a real difference between chasing growth and creating it, and understanding that distinction is what separates channels that spike and fade from channels built to last.

You'll be learning directly from Sam Sero, a Channel Manager and Audience Growth Consultant with over a decade of experience helping talent and brands build content strategies that actually last. Sam currently works with All Things Comedy, the largest comedy podcast network in the world, and holds a YouTube Audience Growth certification with deep expertise in Analytics, New Media, and Growth Marketing. His background spans Maker Studios, JASH, Group Nine Media, and Vox Media, and he's helped clients like Jason Alexander, Whitney Cummings, WWE's The Undertaker, and the Harris-Walz 2024 Presidential Campaign hit their YouTube and digital media goals — giving him a rare, firsthand view of what it actually takes to build an audience that sticks around.

In this session, you'll get a clear look at how to avoid the most common mistakes creators and companies make when building out their YouTube presence, how to define specific goals within a flexible timeline, and how to think about building the right team around your vision. You'll walk away with a clearer sense of what long-term success on YouTube really looks like — not just capturing a moment, but building the audience and infrastructure to keep growing well beyond it.

This interactive Stage 32 class is held on Zoom and goes substantially more in depth than a Stage 32 webinar. Best of all? As soon as you sign up you will be linked on email with your Stage 32 Educator and given a questionnaire to fill out and send back to them. You will have access to your Educator for the duration of your class by email to ask them any questions you have about your craft or career - it’s like having a mentor on demand! And, if you can't make a live session, don't worry! All class recordings will be available 48 hours after each session and you will be able to view them in your Library on your Stage 32 profile. Finally, you can expand your network with like-minded creatives - you'll have a dedicated lounge for interactive support and discussions with your fellow classmates!

PLUS! You will receive the following handouts the help you:

• Links to channels I've worked on.
• Competitor audit and analysis.
  

Praise for Sam's Education:

"I thought Sam was one of the better presenters I have seen on Stage 32, actually. He clearly outlined what he was going to talk about, then went quickly yet thoroughly through his topics. He designed the presentation to cover topics that were relevant to people in various stages of the process. I found it very helpful." - Debbie I.

 "Sam came across as knowledgeable and in tune to the new dominant media of YouTube/TikTok. I'm impressed with his skill set. " - Armando M.