{"product_id":"what-you-need-to-know-to-get-your-film-on-amazon","title":"What You Need to Know to Get Your Film on Amazon","description":"\u003cp\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: teal;\"\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/15.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003eThe entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ffffff;\"\u003eThere is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003eSteff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more.\u003c\/strong\u003e Recently, Steff has distributed films such as \u003cstrong\u003eTHE LOST HUSBAND\u003c\/strong\u003e, starring \u003cstrong\u003eJosh Duhamel\u003c\/strong\u003e and \u003cstrong\u003eLeslie Bibb\u003c\/strong\u003e, \u003cstrong\u003eBECKY\u003c\/strong\u003e, starring \u003cstrong\u003eKevin James\u003c\/strong\u003e and \u003cstrong\u003eJoel McHale\u003c\/strong\u003e, and \u003cstrong\u003eTHE SUNLIT NIGHT\u003c\/strong\u003e with \u003cstrong\u003eZach Galifianiakis\u003c\/strong\u003e, \u003cstrong\u003eJenny Slate\u003c\/strong\u003e, and \u003cstrong\u003eGillian Anderson\u003c\/strong\u003e. She will be distributing \u003cstrong\u003eCHICK FIGHT,\u003c\/strong\u003e starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for\u003cstrong\u003e AMBI Distribution\u003c\/strong\u003e and \u003cstrong\u003eRaven Capital Management\u003c\/strong\u003e, and served as the Manager of Acquisitions and Exhibitor relations for \u003cstrong\u003eEntertainment One\u003c\/strong\u003e, a major independent distribution company releasing films in North America as well as several major territories around the world. \u003cem\u003eThrough her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003eSteff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar.\u003c\/strong\u003e Steff will begin by going through \u003cstrong\u003ea primer of what film distribution for streamers looks like\u003c\/strong\u003e, including the \u003cstrong\u003ebasic life cycle of a film\u003c\/strong\u003e and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over \u003cstrong\u003ewho Amazon’s competitors are\u003c\/strong\u003e and \u003cstrong\u003ewhat Amazon’s subscription base looks like\u003c\/strong\u003e. Then she’ll outline the \u003cstrong\u003ethree distinct services Amazon provides—Transactional, SVOD, and IMDB.tv\u003c\/strong\u003e—and explain how you should think about each. Next Steff will go over \u003cstrong\u003ewhat kind of content Amazon goes for\u003c\/strong\u003e. She’ll go over \u003cstrong\u003egenres, styles and more aspects that are most successful on the platform\u003c\/strong\u003e and will delve into the \u003cstrong\u003efilm titles that have performed best in the past\u003c\/strong\u003e, as well as presently. Steff will talk about \u003cstrong\u003ehow to pitch your film to Amazon\u003c\/strong\u003e. She’ll teach you \u003cstrong\u003ewho is able to pitch to Amazon\u003c\/strong\u003e in the first place, \u003cstrong\u003ewhat makes a pitch there successful\u003c\/strong\u003e, and how to make your content stand out to peak their executives’ interests. \u003cstrong\u003eShe’ll even offer a case study of a real pitch deck that she used to get them to pick up a film\u003c\/strong\u003e. After this, Steff will talk about \u003cstrong\u003ehow to best prepare and maximize deliverables to fit Amazon’s requirements\u003c\/strong\u003e. She’ll give you a rundown of what exactly Amazon requires and talk about \u003cstrong\u003ethe steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film\u003c\/strong\u003e. She’ll also provide \u003cstrong\u003estrategies to make your marketing materials stand out\u003c\/strong\u003e and for your film to perform better. Then Steff will talk about \u003cstrong\u003erevenue expectations with Amazon\u003c\/strong\u003e. She’ll explain \u003cstrong\u003ehow Amazon’s payment structure works\u003c\/strong\u003e and will give a general sense of \u003cstrong\u003ehow much you can expect to make from an Amazon distribution deal\u003c\/strong\u003e. She’ll also talk about \u003cstrong\u003ehow to create a budget with this in mind for a realistic return on investment\u003c\/strong\u003e. Next she’ll explain what she believes might be next for Amazon, \u003cstrong\u003ewhat the current trends are pointing to and how the “streaming war” might affect things moving forward\u003c\/strong\u003e. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. \u003cem\u003eExpect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003chr\u003e\r\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14pt;\"\u003ePraise for Steff's Previous Stage 32 Webinar:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e\"One of the best presentations I have seen.\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e-John S.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e\"Great info. Great presentation. Really explained the topic well. \"\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e-Martin R.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e\"Steff was excellent in explaining the distribution process and especially how it pertains to Netflix.\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e-Michael W.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"color: #cdcdcd; text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/18_11.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Stage 32","offers":[{"title":"Default Title","offer_id":48055995171123,"sku":"","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7728\/4659\/files\/image_65c5a4a2a6999.jpg?v=1707451557","url":"https:\/\/stage32.myshopify.com\/products\/what-you-need-to-know-to-get-your-film-on-amazon","provider":"Stage 32","version":"1.0","type":"link"}