{"product_id":"how-to-create-your-publicity-plan-from-development-through-distribution","title":"How To Create Your Publicity Plan from Development through Distribution","description":"\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/15_3.png\"\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-size: 12pt;\"\u003e\u003cem\u003e\u003cspan style=\"color: #ffffff;\"\u003eIn today’s content gold rush, audiences aren’t waiting for the official trailer anymore to decide if they’ll see a film in theaters or wait for an on-demand release. Now, audiences decide from the first press release or casting announcement, with teams of people working behind the scenes to create buzz through production and release. So before you start rolling, is your publicity plan in place? \u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003eThere’s a reason that major studios spend just about as much on marketing as they do on the production: \u003cstrong\u003eThe movie doesn’t matter if people don’t see it, making publicity and marketing crucial to a film's success.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003eYou have to be your own publicist and grab everyone’s attention as early as possible. Don’t let a limited budget keep you from getting the word out. With the right publicity plan in place, you could blow audiences away around the world without breaking the bank. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003eYou need a publicity plan.\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003eCreating your publicity brand, including casting, staffing, securing talent participation in promotional campaigns, and finding your key media angles are all strategies that start as early as development and continue through your project’s life cycle.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003eSharing her wealth of experience in publicity and marketing with you is Janine McGoldrick in this exclusive Stage 32 webinar.\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003eJanine has a wealth of experience working in publicity for major studios and production companies, such as \u003cstrong\u003eUniversal Pictures, Artisan Entertainment, Lionsgate, BBC, New Line\u003c\/strong\u003e, and more. As the SVP of Communications at Cohen Media Group, she oversaw all theatrical releases, including the \u003cstrong\u003eAcademy Award-winning feature THE SALESMAN and CHURCHILL, starring Brian Cox and John Slattery\u003c\/strong\u003e. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003eUsing her vast experience in publicity at every budget level, \u003cstrong\u003eJanine teaches you how to develop, brand, and sell your script, so that your PR strategy is at work from the beginning\u003c\/strong\u003e by creating a \u003cstrong\u003epublicity toolkit\u003c\/strong\u003e and \u003cstrong\u003epress kit\u003c\/strong\u003e. She’ll show you how to ensure a cohesive brand through \u003cstrong\u003etrailers, posters, and promos\u003c\/strong\u003e, as well as unique opportunities through social media where you can save on your budget. If you’re planning on working with a publicist, Janine has you covered there, too, as she shows you \u003cstrong\u003ehow to find the right publicist for the job and how to work with the in-house studio marketers. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003eFor those attending live, you’ll have an incredible opportunity to \u003cstrong\u003eask Janine questions about your project\u003c\/strong\u003e, as well as the nitty-gritty details, like \u003cstrong\u003epitching, embargoes, and what to avoid so that you don’t endanger your production\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ffffff;\"\u003eNo one knows your film better than you, and by investing in yourself today, you can take one step closer to ensuring your film finds success.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003chr\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cstrong\u003ePRAISE FOR JANINE'S TEACHINGS:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e\"Although useful for films, I still found this helpful for the release of an online curriculum.\" \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e-Teressa G.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e\u003cbr\u003e\"I am not at the point to be able to use this information yet as I'm still writing a script. But I made a bunch fo notes, and when I get there, this will be very helpful. If I might make one more suggestion, tell us about more tools. This was a very high level presentation without a lot of useful tools that people can use.\" \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14pt; color: #42C2CB;\"\u003e\u003cem\u003e-Kristin K.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/18_3.png\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Stage 32","offers":[{"title":"Default Title","offer_id":48056207114547,"sku":"","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7728\/4659\/files\/image_65c5ad62d439c.jpg?v=1707453797","url":"https:\/\/stage32.myshopify.com\/products\/how-to-create-your-publicity-plan-from-development-through-distribution","provider":"Stage 32","version":"1.0","type":"link"}