{"product_id":"how-to-break-in-and-make-a-living-as-a-commercial-director","title":"How to Break in and Make a Living as a Commercial Director","description":"\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: teal;\"\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/15.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003eOne of the biggest challenges you’ll face as a creative is making a living doing what you love and telling stories in a visual medium. You may have great ideas, a knack for working with others, and an eye for cinematic beauty, but it can still be very hard to break in. One path you might not have considered yet to find work as a commercial director. Commercial directing can give you opportunities to put your skills to use, to create a product that people will be able to see, and to actually tell stories. And more so, this job will allow you to do this WHILE GETTING PAID –often very well. This does not mean the world of commercial directing is easy, and you’ll find that it’s also highly competitive and tight-knit, but understanding the marketplace and landscape can very well give you the ability to break through and find work doing what you love.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ffffff;\"\u003eThe industry of advertising is turning upside down right now; socially, culturally, and politically. Everyone is trying to grasp this ever-changing industry, but it’s important to remember that the more things change the more they stay the same. No matter what else is going on in the world, finding success and opportunities as a commercial director comes down to being personable to clients, communicative with your crew, knowing when to be firm or flexible in your creative approach, and understanding how to push your creative spirit out of its comfort zone. So how does the commercial filming industry actually work? What will make brands and agencies want to hire you to direct their project? And how can you apply your skills and your background to break into this lucrative field and even use it to find further opportunities in narrative film?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003eKeith Rivers is an award-winning commercial director who has worked with clients such as Microsoft, Amazon, Delta Airlines, Unlimited Tomorrow, Porsche, McDonald’s, and Soundcloud to name a few.\u003c\/strong\u003e He has written, produced, and directed several \u003cstrong\u003eglobal ad campaigns\u003c\/strong\u003e including \u003cstrong\u003eInternet Explorer 9\u003c\/strong\u003e, where a music synchronization deal for \u003cstrong\u003eAlex Clare\u003c\/strong\u003e begot him triple-platinum record sales and a BRIT award. Rivers also created the instantly viral \u003cstrong\u003eMicrosoft Surface launch video,\u003c\/strong\u003e which received \u003cstrong\u003e9 million views\u003c\/strong\u003e within the first week on YouTube and won a \u003cstrong\u003eGold ADDY\u003c\/strong\u003e award. \u003cem\u003eKeith continues to direct large scale advertising campaigns for large and notable companies and his years of experience in this field has allowed him to become a bona fide expert in how to find success telling stories for brands and agencies.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003eKeith will break down what the landscape of commercial directing looks like and how you as a director can break in, stay in, and even use your success to transition to narrative film directing.\u003c\/strong\u003e He’ll break down what the life of a commercial director looks like, including h\u003cstrong\u003eow much you could expect to make\u003c\/strong\u003e and what the ecosystem is between p\u003cstrong\u003eroduction companies, agencies, and brands\u003c\/strong\u003e. Keith will also give you tips into \u003cstrong\u003ehow to find opportunities\u003c\/strong\u003e and break into commercial directing. He will teach you \u003cstrong\u003ehow to make yourself better and more hirable\u003c\/strong\u003e with tools like \u003cstrong\u003eyour reel\u003c\/strong\u003e and \u003cstrong\u003espec work\u003c\/strong\u003e, and will go through \u003cstrong\u003ehow to pitch well\u003c\/strong\u003e to get a commercial directing gig. Keith will next explain \u003cstrong\u003ehow to get the directing gig\u003c\/strong\u003e and do it right by doing your best work and \u003cstrong\u003ealigning with creatives\u003c\/strong\u003e and will finally outline \u003cstrong\u003ehow to build your career and using your work as a stepping stone to long form narrative directing\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #42C2CB;\"\u003eKeith will also provide a slew of examples and resources like storyboards, lists of production companies and agencies, example treatments and more that you'll be able to take with you afterwards.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003chr\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/18_11.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Stage 32","offers":[{"title":"Default Title","offer_id":48056046092595,"sku":"","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7728\/4659\/files\/image_65c5a73a00e46.jpg?v=1707452221","url":"https:\/\/stage32.myshopify.com\/products\/how-to-break-in-and-make-a-living-as-a-commercial-director","provider":"Stage 32","version":"1.0","type":"link"}