{"product_id":"how-netflix-picks-up-films-and-works-with-filmmakers-everything-you-need-to-know","title":"How Netflix Picks Up Films and Works with Filmmakers: Everything You Need to Know","description":"\u003cp\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: teal;\"\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/15.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003eThe entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFor many, the holy grail of film distribution has become Netflix. It’s a titan in the industry, and with over 180 million subscribers worldwide, no one can release a film quite like them. Yet for as prominent and omnipresent as they might be, Netflix is enigmatic and confusing from the outside. They hold a lot of secrets close to their chest and their inner-workings and processes are a mystery to many. They’re not a complete unknown, though, and there is a lot you can learn as a filmmaker and content creator to better approach this media giant, get your film on their radar, and maybe even get that distribution deal you’ve been after. First it’s critical you learn some context surrounding how they work, what they are looking for, and how you can break through the noise.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSteff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more.\u003c\/strong\u003e Recently, Steff has distributed films such as \u003cstrong\u003eTHE LOST HUSBAND\u003c\/strong\u003e, starring \u003cstrong\u003eJosh Duhamel\u003c\/strong\u003e and \u003cstrong\u003eLeslie Bibb\u003c\/strong\u003e, \u003cstrong\u003eBECKY\u003c\/strong\u003e, starring \u003cstrong\u003eKevin James\u003c\/strong\u003e and \u003cstrong\u003eJoel McHale\u003c\/strong\u003e, and \u003cstrong\u003eTHE SUNLIT NIGHT\u003c\/strong\u003e with \u003cstrong\u003eZach Galifianiakis\u003c\/strong\u003e, \u003cstrong\u003eJenny Slate\u003c\/strong\u003e, and \u003cstrong\u003eGillian Anderson\u003c\/strong\u003e. She will be distributing \u003cstrong\u003eCHICK FIGHT,\u003c\/strong\u003e starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for\u003cstrong\u003e AMBI Distribution\u003c\/strong\u003e and \u003cstrong\u003eRaven Capital Management\u003c\/strong\u003e, and served as the Manager of Acquisitions and Exhibitor relations for \u003cstrong\u003eEntertainment One\u003c\/strong\u003e, a major independent distribution company releasing films in North America as well as several major territories around the world. \u003cem\u003eThrough her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSteff will walk you through how Netflix finds and picks up films and what content creators can do to better get their own projects on Netflix’s radar.\u003c\/strong\u003e Steff will begin by giving you a rundown of Netflix and \u003cstrong\u003ehow they’re working\u003c\/strong\u003e right now. She’ll explain how you should be thinking about and categorizing the company, who their main competitors are, \u003cstrong\u003ewhat their subscriber base looks like\u003c\/strong\u003e and how it compares to their competitors’ bases. Next she will talk about \u003cstrong\u003ehow Netflix picks up content\u003c\/strong\u003e. She’ll go over \u003cstrong\u003ewho gets to pitch to Netflix\u003c\/strong\u003e in the first place and how that process works and will then do a\u003cstrong\u003e deep dive of Netflix’s curation model\u003c\/strong\u003e. Steff will explain \u003cstrong\u003ewhat types of content are currently the most successful\u003c\/strong\u003e on Netflix and \u003cstrong\u003ehow their new “Top 10” feature might be changing things\u003c\/strong\u003e. She will also break down \u003cstrong\u003ethe three main divisions that review content\u003c\/strong\u003e within Netflix and the \u003cstrong\u003ecommon deal structures\u003c\/strong\u003e filmmakers should expect from each. Then she will go into how Netflix actually works with content creators and handles both revenue and delivery. She will teach you about \u003cstrong\u003eNetflix’s payment structure\u003c\/strong\u003e and how content aggregators or distributors can sometimes “buy out” the Netflix window. Steff will even offer a \u003cstrong\u003ecase study of her own film THE LOST HUSBAND\u003c\/strong\u003e and demonstrate how this process worked. She will then explain \u003cstrong\u003ehow to determine a film’s budget for an expected ROI\u003c\/strong\u003e and how you can recoup your investment and where that money will come from. She’ll also go over the process of \u003cstrong\u003egetting your film picked up by Netflix after they pass on it as an Original\u003c\/strong\u003e, including how to help your chances in this regard and what you can do to make your work stand out more and break through the clutter. Steff will then offer some final pieces of advice on Netflix opportunities and deal negotiations, including looking at \u003cstrong\u003econtract terms, territories, and hidden fees\u003c\/strong\u003e. She’ll explain how to understand the specific cost of distribution and offer the key piece of advice on budgeting moving forward. Finally she will give you \u003cstrong\u003ea peek at the distribution industry itself, the changes that are coming, and what you should expect to come next\u003c\/strong\u003e. \u003cem\u003eExpect to leave with a much clearer understanding of how Netflix works and how you can better position your film for success at this streaming platform.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003e\u003cstrong\u003eThis webinar comes with a free handout that details distribution terms and Netflix's specific deliverable requirements \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003chr\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003ePraise for Steff's Stage 32 Webinar:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e\"One of the best presentations I have seen.\"\u003c\/span\u003e\u003c\/em\u003e \u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e-John S.\u003c\/span\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e\"Great info. Great presentation. Really explained the topic well. \" \u003c\/span\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e-Martin R. \u003c\/span\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e\"Steff was excellent in explaining the distribution process and especially how it pertains to Netflix.\" \u003c\/span\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e-Michael W.\u003c\/span\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cem\u003e\u003cspan style=\"color: teal;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/18_11.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Stage 32","offers":[{"title":"Default Title","offer_id":48055991566643,"sku":"","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7728\/4659\/files\/image_65c5a46720d1d.jpg?v=1707451498","url":"https:\/\/stage32.myshopify.com\/products\/how-netflix-picks-up-films-and-works-with-filmmakers-everything-you-need-to-know","provider":"Stage 32","version":"1.0","type":"link"}