{"product_id":"get-noticed-how-to-stand-out-and-get-publicity-for-your-genre-film","title":"Get Noticed: How to Stand Out and Get Publicity for Your Genre Film","description":"\u003cp\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: teal;\"\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/15.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #42C2CB; font-size: 14pt;\"\u003eAs filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eWriters and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eJonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films.\u003c\/strong\u003e He also served as acquisitions ambassador for \u003cstrong\u003eDREAD Presents\u003c\/strong\u003e, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the \u003cstrong\u003eManaging Editor of Bloody Disgusting\u003c\/strong\u003e, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form t\u003cstrong\u003ehe Horror Collective\u003c\/strong\u003e, where he serves as \u003cstrong\u003eVice President of Acquisitions and Distribution\u003c\/strong\u003e and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as \u003cstrong\u003eRotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net\u003c\/strong\u003e, and\u003cstrong\u003e Shudder’s weekly newsletter The Bite\u003c\/strong\u003e. \u003cem\u003eThrough his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eJonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project.\u003c\/strong\u003e First, Jonathan will walk you through\u003cstrong\u003e the assets you need to have leading up to your marketing campaign\u003c\/strong\u003e. He’ll show you what content you can create ch\u003cstrong\u003eeaply and efficiently\u003c\/strong\u003e during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “\u003cstrong\u003ecurse of knowledge\u003c\/strong\u003e” is. Next Jonathan will explain how to unroll these assets, including \u003cstrong\u003eworking with your distributor (or yourself) to create a marketing plan\u003c\/strong\u003e, \u003cstrong\u003ewhat to unveil and when\u003c\/strong\u003e, \u003cstrong\u003ewho to offer exclusives to\u003c\/strong\u003e, and h\u003cstrong\u003eow to get your cast and crew involved\u003c\/strong\u003e. He will give you tips of \u003cstrong\u003ewhat to consider when submitting to film festivals\u003c\/strong\u003e, what to use to promote your premieres when you get accepted and what to hold onto, and h\u003cstrong\u003eow to use festivals as further promotion of your film\u003c\/strong\u003e. Then Jonathan will delve into \u003cstrong\u003ehow to get onto major outlets\u003c\/strong\u003e. He will teach you h\u003cstrong\u003eow to find contact information for writers\u003c\/strong\u003e, \u003cstrong\u003ehow to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon\u003c\/strong\u003e. Finally, he will walk you through what to do after your movie has been released. He’ll teach you \u003cstrong\u003ehow to keep interest high moving forward\u003c\/strong\u003e and how you can keep on unveiling content. \u003cem\u003eStanding out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003chr\u003e\r\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003ePraise for Jonathan's Stage 32 Webinar:\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\"Really valuable and interesting content and told very clearly, concisely and just very open and down to earth, really enjoyed this webinar 5 stars!\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e-Jaye A.\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\"Excellent and thorough presentation.\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e-Christopher B.\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\"Great host, very insightful webinar.\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e-Matt D.\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\"The webinar and host were both great - lots of useful info\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e-Matthew L.\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #42C2CB;\"\u003e\u003cspan style=\"font-size: 18.6667px;\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 14pt;\"\u003e\u003cspan style=\"color: teal;\"\u003e\u003cspan style=\"color: #ffffff;\"\u003e\u003cstrong\u003e\u003cimg src=\"http:\/\/admin.stage32.com\/vendor\/moxiemanager\/data\/uploads\/18_11.png\" alt=\"\" width=\"1280\" height=\"158\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Stage 32","offers":[{"title":"Default Title","offer_id":48055989633331,"sku":"","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7728\/4659\/files\/image_65c5a44fbdcf3.jpg?v=1707451474","url":"https:\/\/stage32.myshopify.com\/products\/get-noticed-how-to-stand-out-and-get-publicity-for-your-genre-film","provider":"Stage 32","version":"1.0","type":"link"}